Module Four comprises of three sub-modules
Business Practice Skills for the Practitioner in the Modern Online World
Business & IT Skills Training
Cognisant of the fact that Information is the new commodity of the 21st century, it is critical that the capability to disseminate it effectively should be part of any serious training program. Many people have accumulated certificates over the years which they do not know how to use besides hanging them on the wall with fading nostalgia. The lack of hands-on practical training is the main reason why so many passionate graduates find themselves with certificate in hand but still faced with the question “Where to from here?”. They only then realise that THEY HAVE NO IDEA HOW OR WHERE TO START PRACTICING!
At the Academy of Wellness we have sought to counter this ‘half-baked-graduates’ dilemma by carefully designing the Business & IT Skills module. This module is deliberately placed as the last module as it aims not only to prepare but to practically guide and support the graduates in setting up their online practices and businesses. And, what an opportune time for our graduates to learn how to fully utilize cutting-edge IT resources, understand what they can do for them, and run successful practices.
Delivery Method & Course Content
The Business & IT training module will be a one-to-one training conducted exclusively online. Areas covered include in summary:
Creating your own website & Blog
The purpose of the course is to enable the student to build from scratch a functional website and a blog for their practice. Students will learn to enhance their article writing skills, to ensure content that is recognisable as professional and of journalistic quality.
Targeted Niche Marketing
Our graduates are trained to be Online Healthcare Practitioners, thereby broadening the scope of their client base to a global field. Because this is such a very large field, we teach our students to ‘niche down’ to the market they wish to serve. We help them to identify their personal passion in terms of their health coaching and support skills. By the time our students graduate, they will have done extensive workshopping of their ideal clients, and will begin their careers as Integrative Health & Wellness Practitioners, better equipped than many newly qualified graduates. They will already have identified, found, and started their interactions and marketing to their ideal client base, and should not feel the trepidation that befalls so many new practitioners.
Social Media Marketing
The student will learn how to set-up and utilise the largest and most influential platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Google+. Students will also learn the essential skills behind creating and managing effective social media strategies and campaigns as well as the basic guidelines of effective blogging.
Other activities include creating your own online course, creating digital newsletters, creating eBooks, creating webinars and videos, learning specific posting strategies for different platforms, scheduling social media posts, where to find content, utilizing Google Drive and many other applications that make a practitioner’s work automated, smooth and efficient. Course content also includes tips, techniques and tools to understand and harness the opportunities provided by the digital marketing world.